Article Marketing Has Never Been Easier

When it comes to Article Marketing, there are two questions that will top almost any FAQs list: What is it? And is it worth my time?

Article Marketing is a kind of advertising that employs “soft-sell” techniques. It doesn’t simply say, “Hey World, I’m over here, come and love me!” but works by first sharing the most important thing about yourself: your passions and your expertise. People are not stupid, and they react to what is genuine. Especially in our modern age of the packaged, prepackaged, and repackaged, Article Marketing is a way of giving of yourself, free of charge – which in turn creates a very favorable impression on your audience, setting the right atmosphere in which to then offer your goods or services. Such an audience is said to be pre-sold – favorably predisposed to buying from you.

Article Marketing works, and works wonders, having been practiced for decades, even before the internet made it one of the premier methods of generating more business. Newspapers and radio in particular use it, especially when it comes to the more technical subjects. Every tax season, for example, there is a sudden deluge of articles with headlines like “Top Ten Ways to Save on Taxes” containing expert advice from accounting firms. This is free advertising for these tax preparers, who share their expertise and gain widespread exposure in return. The media gets timely and informative content of interest to their audience. It’s a win-win situation for all concerned, the best kind of deal available anywhere. Indeed, television itself is really nothing more than a kind of Article Marketing, if you think about it, with free content on offer all the time! So you know it works.

The situation online is little different. Businesses write articles in their area of expertise in order to receive exposure and achieve recognition, if their writing is any good. But the problem here is one of delivery, or distribution. And the Article Content Engine solves this brilliantly by combining the best of both worlds, the world of manual do-it-yourself Article Marketing where you have complete control and the world of automated Article Marketing where the drudgery is taken care of for you. No more sitting around brainstorming for ideas, then trying to find just the right words to dress them up in, only to have some Article Marketing service you pay for reject your submissions for one reason or another and putting your back to square one with an obligatory rewrite! No more sitting around hoping what someone else writes for you is on-topic and response-generating, either (not to mention unique and not just regurgitated content that your competitors also get), like with the so-called automated services. The Article Content Engine allows you to choose your niche and generates content for you – and then distributes them to a carefully cultivated network of publishers for quality backlinks to your website(s) that generate free pre-sold traffic for increased sales and profits!